Founded in 2007, Genius Avenue has always lived with the aim to optimize go-to-market strategies for the insurance industry. The firm has been instrumental in comprehending consumer requirements beforehand and enabling them to meet their digital engagement needs for purchasing, payments, access to relevant products, and services. Genius Avenue, through its solution, creates an environment where its clients can stay focused on their core mission, while the firm handles other business functions such as buying, licensing, or managing complex software and technical environments.
We have also introduced marketing engagement programs so that we can have ongoing relationships with our clients and push more information to them
The firm’s platform allows insurance companies to perform all the required operations through effective data management with appropriate levels of analytics and business intelligence. In addition, strong security is architected into the Genius Avenue’s offering in order to manage its multi-tenancy aspects and protect clients’ data. They provide a completely outsourced solution for enrollment, communication, and administration using an intelligent e-commerce platform for benefits, services, and products based on its 3eG technology.
Automated packages and APIs are managed through the platform to simplify the insurance process for account representatives and end-users. Genius Avenue also manages all back-end processes such as online enrollment, billing, a collection of payments, and premium distribution, and can execute marketing strategies. “We have also introduced marketing engagement programs so that we can have ongoing relationships with our clients and push more information to them about what they want, and what their customers want,” explains Sherry.
With its deep understanding of the insurtech and fintech industry, Genius Avenue’s journey in 2017 has been tremendous. Last year, the company added a consumer products platform to its product arsenal which enables organizations to leverage bundled products. The platform is backed up by digital payment capabilities which makes it a one-stop product. This provides the firm with the ability to manage digital payments built on its back-end and clients’ back-end. “We can offer coupons and provide cash and credit options and build enhanced, connected, and digitally-driven marketplaces as the payment systems are built into our systems,” adds Sherry. Driven by a result-oriented, focused, and innovative work environment, Genius Avenue aims to conquer the payment and financial landscape in the near future, through its state-of-the-art solutions. “We are developing deep partnerships to transform the insurance industry and emerge as one of the dynamic leaders in the space,” concludes Sherry.