Simply Easier Payments: Simplifying Payment Processing in Insurance

Simply Easier Payments

Duke Williams, President, Simply Easier PaymentsDuke Williams, President
As the digital technology advances to transform the way insurance providers engage with their customers, a significant part of this transition remains confined by the regulations and competitive pricing involved in the insurance space. Expensive integration of payment gateway software into their existing systems further makes it difficult for the insurance providers to absorb the cost of payment processing. Realizing how these costs can be reduced or eliminated while facilitating online and mobile card payments can considerably simplify the payment processing in insurance, Simply Easier Payments stepped into the payment landscape. Gaining prominence as a PCI level one certified electronic payment gateway for insurance-related engagements, Simply Easier Payments facilitates easy payments and low processing costs for its clients by enabling them to process payments in real time. Duke Williams, President, Simply Easier Payments says, “We found a way to legally move the cost of the transaction to the party making the payment, where the insurance agent or carrier could accept the cards without having to pay anything.” The company brings a unique Security and Delivery Fee methodology, which proves to be its most significant differentiating factor.

Simply Easier Payments was incepted as a spin-off of Atlatl; a Point of Sales software provider for insurance carriers. After establishing its eminence among the insurance carriers, the company expanded to insurance agencies growing further into the life insurance space.

Simply Easier Payments’ Hub2Pay allows the insurance providers to process payments in a way that they can connect directly with the customers


As payments remain the most common single point of contact with the insured, it’s crucial for the insurance providers to connect with them while processing the payment. To ensure the same, Simply Easier Payments brings Hub2Pay, an application designed to allow the insurance providers to process payments in a way that they can connect directly with the customers. In numerous cases, the insurance carriers allow their customers to pay directly through online mediums creating a gap between the insured and the insurance agency. The Hub2Pay platform allows the customers to process the payment directly through the insurance provider’s website as opposed to the carrier website. The payable amount, however, gets transferred to the carrier, following a procedure adhering to the aspects of compliance, ease of use, low-cost processing, and agency branding.

The company studies the detailed report of its clients’ payment history, analyzing through the volume of payments processed, product lines, and their average payment size. After gathering a profound insight into their payment structure, the company works closely with the clients’ IT staff to integrate and simplify their back-office systems. Simply Easier Payments provides the clients’ IT departments with a statement of specifications provided by the carrier to help the carrier integrate effortlessly with the client’s current software. The company follows a standard approach of emulsifying with the clients’ environment to gather a more comprehensive viewpoint on their requisites. “While we develop a good idea of the current management system being used by our clients, we strive to make a modification scenario to make that system simpler, easier, and faster,” adds Williams.

Backed by the unparalleled expertise of professionals specializing in software and insurance, Simply Easier Payments is planning to expand its services to office systems, agency management, and insurance management software platforms. Commenting on the company’s future innovation endeavors, Willams says, “We are looking forward to streamline seamless integrations of insurance software by working on enabling future technologies such as chatbots in insurance.”

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